A collection for a cause -- While some people are more silent than ever, more divided than ever - some are louder than ever, more united than ever.

Our region’s people are standing up for themselves all around the world. We’re waking up, we’re speaking up. And our voices are thundering around the globe, and people are joining us everywhere.
 
Since October 7th 2023, we’ve been wanting to do something for Palestine. With every day that went by, with every new collection and every new post, we felt like our guilt was growing.

But we wanted to put out something that was thought through, that had a powerful message, something that could maybe make some impact, at least as big as an impact a young brand like us can - and so our 4 months long journey began.

We wanted a strong message that resonated, a design that made you feel something, a piece that was like a collectible and most important than all, to support a foundation that had less eyes on than others.

“Revive your voices. Stand United.
The fearful do not create freedom - and the weak do not create dignity.
Never stop speaking about Palestine.
Arabs unite, civilians unite - and most importantly, humanity unites us all.”

We joined forces with independent artists Fatema Almaany and Noura Maheeb who believed in what we wanted to put out and absolutely made our vision come to life and more.

Proceeds from this collaboration drop will be donated to the “Alashanek Ya Balady” foundation @ayb_egypt - This foundation supports Palestinian students, studying in Egypt,
that have lost their families, homes… everything to the war.

These students can’t sustain their lives or studies any longer, and AYB foundation supports them, enabling them to continue studying and sustain their living expenses.

We want to help make their lives just a little easier with this collection's proceeds.
 
 
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Unisex varsity jacket with intricately embroidered designs on both sides of the chest as well as an embroidered logo badge on the cuff. The back has an elaborate design merging together different textures through embroidery and print. The embroidered designs took a total of over 180,000 separate stitches while the printed back piece had to be carried out on over 3 different stages to ensure vibrance and durability.
 
The varsity jacket is available in 
- forest green with burnt orange print on the back, beige embroidery and beige sleeves
- midnight black with rust red print on the back, beige embroidery and beige sleeves
 
 
100% Made in Egypt
90% Cotton, 10% Polyester